WalesOnline has reported that Kale & Bee have signed a deal with Boots.

The deal with Boots will see Kale & Bee’s Kind Organic range of clinically proven non-irritating sanitary protection listed in four hundred and forty four stores across the UK and Ireland from September. The company hopes that its first high street listing will make Kind Organic, which is already stocked on Ocado, the top selling organic brand in feminine care by the end of the year.

Kale & Bee was founded by Kate Bache in August 2015. Originally a qualified chemist, she has more than twelve years experience in blue chip pharmaceutical and fast moving consumer goods companies. Most recently, she has held senior positions in international functions across Europe and Australasia for Pepsico and Kellogg’s. She is a specialist in international innovation, commercialisation and marketing leadership, and has ambitions to develop Kale & Bee into a leading business in feminine hygiene and skincare products.

Research from Mintel found that half of women in the UK are concerned about the impact of chemicals in toiletries on their health, and 28% are interested in sensitive skin sanitary protection. This has led to the use of organic cotton in femcare products to increase from 1% to 7% in Europe between 2012 and 2015. Kate Bache said “If the interest in more natural alternatives continues, we expect more than 12% of consumers to be using organic femcare products by 2018 so this is an exciting time for the industry. The partnership with Boots is a huge step forward in achieving our mission and we’re very excited at what the future has in store.”

Kind Organic’s products are made with pure organic cotton and are certified by the Global Organic Textile Standard. Their Smart-Weave design technology is designed to absorb and disperse moisture away from the skin to ensure effective protection and long lasting comfort.

Boots will stock six Kind Organic lines with prices starting at £2.99. The full Kind Organic range includes applicator tampons, non-applicator tampons, ultra thin liners, day pads with wings and night pads with wings. Zara Hussain, assistant buying manager at Boots, said “You only have to walk down any high street or supermarket aisle to see that the number of organic and natural alternatives is growing; and the trend is stretching across a broad range of product categories.”